Scent Marketing for F&B venues

Scent has a big role to play in the food and beverage industry. Scents can be used to augment the aroma of the foods sold. Regardless of whether you own a restaurant, a department or a grocery store selling food, you can put scent to work to your advantage.

Smell is a fantastic pull factor, especially if it is a smell related to familiar food. Smell triggers strong emotional response, and increase the likelihood of a customer spending on impulse. Just visit your local Starbucks and it is not difficult to imagine that the smell of coffee has something to do with the queue in the store.

Suggested applications for scents: The entire restaurant, private dining rooms.