Scent: Increase Store Sales

Scent marketing has been a strategy used by major retail businesses in the United States and Europe. So why do major retailers use scent marketing?

Scent triggers one of human’s most sensitive responses in the brain, which is the sense of smell, commonly known as the olfactory role of the brain.

Retailers use scents not only to attract customers into their stores, but also to create the right mood for shoppers and trigger buying impulses. Most importantly, the scent leaves customers a lasting memory of their visits to the stores. *

Hence, when these customers are elsewhere (could be days or weeks later) and come across similar products or services, the customers will likely recall their previous visits to the scented stores. The scent triggers a brand reminder. Will this cause the customer to go back to the scented stores? Well, it is possible...

* based on extensive worldwide scent studies